Introducing the LLL Charitable Donation Program (Program) to your community.
Introduction
We've made it easy for you to spread the word about your Cause by providing you with the resources and templates below.
This toolkit is here to help deliver a consistent Program experience for your communities. Consistent messaging is key to building familiarity and trust, ensuring your community understands and feels confident about your Cause and the Program.
Should you require further support with these assets, please contact [email protected].
Purpose
This Marketing Toolkit is designed to help you share and promote your Charitable Donation Program Cause to your community.
How to promote your Cause
You can create your own bespoke material or share the resources in this kit. Here are some ideas to get you thinking about how you can share your cause with your community.
Within your organisation (to staff and volunteers)
- What is the best way to communicate with everyone, so that all staff and volunteers receive the same messages and updates? Perhaps it's:
- Email
- Place posters on common staff and volunteer pinboard/s
- Social chat groups
- Devotion or meeting/s
- Identify an individual or group of people who will act as the ambassadors for the Cause. These individuals should be champions for your Cause and be willing to speak with your community about it, whether that involves face-to-face interactions with individuals or a presentation.
- Encourage staff and volunteers to share your organisation's social posts for the Cause.
- As the Cause progresses, are staff or volunteers willing to share their experiences or information about the Cause, making it more relatable to your community?
From your organisation to your community
- What is the best way to communicate with everyone, so that as many community members as possible receive the same messages and updates? You know your community best and your approach will differ from others. Perhaps for your community it's:
Email- Posters on pinboard/s
- Flyers in public places
- Social chat groups
- Devotion or meeting/s
- Pew bulletins or newsletters (paper or digital)
- Podcast, radio or video
- Worship announcements
- Social media
- Local newspapers
- Press releases to the media
- Your website
- Presentations by your cause ambassadors
- As the Cause progresses, are community members willing to share their experiences or information about the Cause, building momentum in your broader community?
- Ask your community about their experiences, make your storytelling and messages about the outcome and impact of the Cause
Resources
A few dos and don'ts to get you started
| Dos |
Don'ts |
| Use LLL Australia's intellectual property, including logo, wordmarks, images, footage and brand palette in accordance with your agreement with LLL Australia. |
Use LLL Australia's intellectual property, including logo, wordmarks, images, footage and brand palette except as provided for in your agreement with LLL Australia. |
| Be clear about your Cause, articulate it in a way that is easy for your community to understand and feel motivated to support. |
Misrepresent or reflect on LLL Australia negatively. |
| Use an active voice when describing your Cause, including personal pronouns like 'we' 'us' 'our' to encourage greater engagement. |
Misuse LLL Australia's intellectual property, including logo, wordmarks, images, footage and brand palette.
|
| Use this Marketing Kit as the basis of consistent messaging. You may create your own bespoke assets, but please ensure that the key message remains consistent with the information provided on this webpage. |
Speak on behalf of the operational functionality of the Charitable Donation Program or provide advice relating to the Charitable Facility in any of your marketing. Instead, refer potential supporters to LLL's website lll.org.au/CF for more information. If you are unsure, contact LLL. |
|
Use this Marketing Kit as the basis of consistent messaging. You may create your own bespoke assets, but please ensure that the key message remains consistent with the information provided on this webpage. Seek feedback from staff and community, and report back on the progress/setbacks, and outcomes of the project regularly and with transparency.
|
|
|
Take photos and video material, after all, 'a picture paints a thousand words' and will be an excellent tool for you when sharing your story with your community and LLL.
|
|
|
Provide LLL with updates, including photos and video, regarding the Cause so that these may be communicated with supporters and LLL's wider national audience.
|
|
|
Ensure that your obligations under the Charitable Donation Program Beneficiary Agreement are being met. If you think that you may not have met these obligations at any time, please notify LLL immediately.
|
|
Definitions
| LLL (us) |
Means Lutheran Laypeople's League of Australia Limited ABN 25 044 678 441 (trading as LLL Australia). |
|
Charitable Donation Program (Program)
|
The Charitable Donation Program creates a deeply meaningful connection between LLL, its customers and Christian organisations, powering difference-making projects and fostering community spirit throughout Australia. The Program empowers Supporters to make a meaningful impact by nominating a community organisation as their preferred Beneficiary of the Charitable Donation Program. As part of the Program, interest that notionally accrues against Charitable Facilities held by Supporters is retained by LLL, enabling it to make an Allocation of funds to a variety of community organisations that are Program Beneficiaries. The Allocation is guided by the organisation's needs and missional objectives, with consideration given to Preferences expressed by Supporters.
The Charitable Donation Program plays a vital role in promoting positive change and supporting the mission of Christian communities, allowing them to flourish.
|
| LLL Charitable Facility |
The facility that is opened and maintained by Supporters. The notional interest that accrues against the LLL Charitable Facility is foregone by the Supporter and is instead retained by the LLL and applied as an Allocation to Beneficiaries (which may include but is not limited to their preferred Beneficiary). |
| Supporter |
The customer who opens and maintains a Charitable Facility and participates in the Program. |
| Beneficiary (you) |
The customer receiving an Allocation from LLL under the Program. |
| Foregone Interest |
The amount foregone by the Supporter in lieu of interest in support of the Program. |
| Allocation |
The amount received by the Beneficiary from LLL under the Program. |
| Preference |
The preferred Beneficiary to receive an Allocation that is nominated by the Supporter under the Program. |
| Cause |
The project or program that the Beneficiary identifies as receiving the Allocation into their LLL Facility or Loan. |
| Material |
Marketing resources provided by LLL to the Beneficiary via the Marketing Toolkit. |
| Content |
Photos, videos, images provided by the Beneficiary for LLL's use. |
Wordmark
Referring to LLL Australia, its Charitable Donation Program and Charitable Facility will naturally occur during the promotion of your Cause. We request that you refer to these items using the following wordmarks
LLL Australia, in the first instance; subsequent mentions 'LLL'.
LLL Charitable Donation Program; subsequent mentions are referred to as the 'Program'.
LLL Charitable Facility in the first instance; subsequent mentions 'Facility'.
Messaging house
The messaging house helps you describe the LLL Charitable Donation Program. Words in square brackets [like this] are for you to add your applicable details.
As a headline: Make your money do more for good.
As a hashtag: #DoMoreForGood
Long form wording
Make your money do more for good.
We believe deeply in the generosity and commitment of our [School/Church/Organisation's] community. We know you want your investment to do more—you want it to transform lives right here and into the future.
That's why we're thrilled to partner with LLL Australia to bring you a meaningful way to support our work through their Charitable Donation Program.
Your money, our mission
Imagine the tangible impact your support can have! Your generosity through the LLL will assist us in [Specific, tangible result of the reason, e.g., turning our common hall into a flexible community hub, funding new after-school programs, providing essential support to local families]. This specific project has been endorsed by [Organising Committee, Head Teacher, Church Council, etc.] and will allow us to [State the benefit to the community, e.g., host more events, offer new classes, expand our outreach].
Together we bless our community
You can be incredibly generous without ever touching your savings! Our partnership with LLL Australia makes it simple and secure by:
- Opening a new LLL Charitable Facility.
- Nominating [our School/Church/Organisation Name] as the preferred beneficiary of the interest your facility will forgo.
That's it! The funds you hold in your Facility will generate notional amounts of interest that is retained by LLL, and with your support, LLL will make a regular allocation to us to further our Cause, while your original investment remains completely untouched. You can rest easy knowing your money is making a meaningful difference in our community—all with zero fees or charges to you.
Ready to Make a Difference?
This is a secure, simple, and powerful way to deliver a real-life, tangible impact for our community.
Want to know more? Speak with [name and contact details] to find out more.
Click the link below to open your LLL Charitable Facility today and nominate us!
lll.org.au/CF
Your investment helps us build a brighter tomorrow, together.
#DoMoreForGood
_________
Short word copy or social media post
Make your money do more for good.
Imagine making a real, tangible difference in our community—without ever touching your savings.
We've partnered with LLL Australia in the Charitable Donation Program to offer you a simple, secure, and meaningful way for you to support our cause: [The specific, high-impact goal, e.g., turning our common hall into a community hub.]
It's completely free for you, but revolutionary for us.
Want to know more? Speak with [name and contact details] to find out more.
Click the link below to open your LLL Charitable Facility today and nominate us!
lll.org.au/CF
#DoMoreForGood
Communications plan
Attached is an example communication plan that you could leverage to launch your Cause to your staff/volunteers and your wider community. It offers a different communication approach if your Cause has an end date compared to Causes without an end date.
Download the Communication Plan example
Instructions for editing PDFs
Social Media
Graphics:
Share these on your own social media channels (e.g., LinkedIn, Facebook, and Instagram).
1080px (w) x 1920px (h)
1080px (w) x 1350px (h)
Download all the social media assets here
Suggested copy: refer to the short-form messaging above.
For the promotion of the Charitable Donation Program, we ask you to use the following hashtags:
- #DoMoreForGood
- #CharitableDonationProgram
- #CDP
- #LLL
We encourage you to tag LLL on your social posts using:
Website
When promoting your cause on your website, hyperlink to LLL's website using:
- LLL home page: lll.org.au (use for general awareness about LLL Australia)
- LLL Charitable Facility webpage: lll.org.au/CF (use as a referral for more information about the program)
Suggested copy: refer to the long-form messaging above.
Printable
Email (eDM)
Banner: To come
Subject: Do more for good
Text: refer to the long-form messaging above
Important information
LLL's trade marks and marketing materials are the property of LLL Australia. Any use of LLL Australia's intellectual property, including logo, wordmarks, images, footage and brand palette is governed by your agreement with LLL Australia. All other rights in LLL Australia's intellectual property are expressly reserved, and may not be used without permission.
