Skip to Content

Promote your Cause with confidence

This Marketing Toolkit is your central hub for promoting your Cause and engaging your community.

Whether you're participating in the LLL Charitable Donation Program or using the Donation Platform (launching soon), you'll find everything you need here to communicate clearly, consistently and effectively.

If you need additional support, please contact [email protected].

Marketing Toolkit poster example

Purpose

This toolkit supports you to:

  • Access ready-to-use and editable creative assets
  • Promote your Cause clearly and consistently
  • Communicate the impact of your partnership with LLL Australia
  • Encourage your community to participate in the Program or Platform (launching soon)
  • Build awareness and engagement across your organisation and broader community

What you'll find in this toolkit

We've created a range of resources to help you promote your Cause across different channels:

  • Messaging resources (long and short form copy)
  • Website content
  • Visual assets, including:
    • Posters
    • Pew bulletins
    • Newsletter inserts
    • Social media graphics

All materials are designed to align with LLL Australia's messaging, making it easy for you to communicate your Cause with clarity and consistency. The visual assets can be used as they are or used as a template so you can tailor them for your Cause.

Community gathering of older adults outdoors

Using LLL branding and materials

When using these resources, please ensure:

  • LLL branding and assets are used in line with your Agreement
  • Messaging remains consistent with LLL information
  • You must not independently explain or describe how the Charitable Donation Program or Donation Program (launching soon) operates.
  • You do not provide financial or product advice
  • You refer supporters to lll.org.au for more information where needed

 

Charitable Donation Program

 Donations Platform

Promote your Cause and encourage your community to support it through the LLL Charitable Donation Program.

This program allows supporters to participate in a simple and meaningful way by choosing a facility where no interest is paid, with LLL allocating support to Program beneficiaries at its discretion.

Access resources:

Charitable Donation Program Beneficiary Agreement

When communicating about the Charitable Donation Program, you must use the approved LLL messaging provided and must not alter or paraphrase descriptions of how the Program operates.

Launching soon

 

Tips for promoting your Cause

  • Keep your message clear, simple and focused on impact
  • Use consistent language across all channels
  • Share stories about your organisation and how the Program has supported your work (without attributing outcomes to individual supporters or specific contributions). Encourage your community to spread the word
  • Use a mix of channels such as email, social media, newsletters and in-person communication

 

How to use LLL visual assets in Adobe Express

LLL provides visual assets as editable templates in Adobe Express, making it easy for you to customise and share content with your community.

Follow the steps below to get started.

Step 1: Access your template

  1. Click the Adobe Express link provided by LLL
  2. This will open the design template in your browser

Step 2: Create a free Adobe Express account

If you don't already have an account:

  1. Click "Sign up"
  2. Choose to sign up with:
    • Email address
    • Google account
    • Apple account
    • Facebook account
  3. Follow the prompts to create your account

Adobe Express offers a free plan which is sufficient to use and edit LLL templates.

Step 3: Open and save your template

  1. Once signed in, the template will open in Adobe Express
  2. Click "Start editing" (if prompted)
  3. The file will automatically save to your account as a copy

Step 4: Customise the asset

You can now tailor the design to your organisation and Cause.

Recommended edits:

  • Replace placeholder text with your Cause details
  • Add your organisation name and contact details
  • Upload and insert your logo
  • Adjust images (if appropriate) to reflect your community

Important:

  • Do not remove or alter LLL branding elements unless instructed
  • Do not remove or alter LLL's General Advice Warning unless instructed
  • Ensure messaging remains consistent with your agreement

Step 5: Download your asset

When you're happy with your design:

  1. Click "Download" (top right corner)
  2. Select your format:
    • PNG or JPG → for social media or digital use
    • PDF → for printing (posters, flyers, bulletins)
  3. Save the file to your device

Step 6: Share with your community

Use your finished asset across your channels, such as:

  • Social media
  • Newsletters
  • Website
  • Email communications
  • Printed materials (posters, pew bulletins, flyers)

Tips for best results

  • Keep your messaging clear, simple and impact-focused
  • Use consistent wording from the Messaging Toolkit
  • Pair visuals with a clear call to action (e.g. visit link, contact person)
  • Share regularly to build awareness and engagement

 

Need support?

Contact our team – we're here to support you.

 

Important information

LLL's trade marks and marketing materials are the property of LLL Australia. Any use of LLL Australia's intellectual property, including logo, wordmarks, images, footage and brand palette is governed by your agreement with LLL Australia. All other rights in LLL Australia's intellectual property are expressly reserved, and may not be used without permission.

In this section